diff --git a/apps/bleprph/src/main.c b/apps/bleprph/src/main.c
index 7b6943224..2c4750492 100644
--- a/apps/bleprph/src/main.c
+++ b/apps/bleprph/src/main.c
@@ -323,10 +323,6 @@ main(void)
     rc = gatt_svr_init();
     assert(rc == 0);
 
-    /* Set the default device name. */
-    rc = ble_svc_gap_device_name_set("nimble-bleprph");
-    assert(rc == 0);
-
 #if MYNEWT_VAL(BLE_SVC_DIS_FIRMWARE_REVISION_READ_PERM) >= 0
     /* Set firmware version in DIS */
     imgr_my_version(&ver);
diff --git a/apps/bleprph/syscfg.yml b/apps/bleprph/syscfg.yml
index bd0ca1427..7256243dd 100644
--- a/apps/bleprph/syscfg.yml
+++ b/apps/bleprph/syscfg.yml
@@ -64,3 +64,5 @@ syscfg.vals:
     # values.
     MSYS_1_BLOCK_COUNT: 22
     MSYS_1_BLOCK_SIZE: 110
+
+    BLE_SVC_GAP_DEVICE_NAME: '"nimble-bleprph"'