diff --git a/src/core/config/mdns.h b/src/core/config/mdns.h
index 61d82a685..508e2f787 100644
--- a/src/core/config/mdns.h
+++ b/src/core/config/mdns.h
@@ -95,6 +95,25 @@
 #define OPENTHREAD_CONFIG_MULTICAST_DNS_DEFAULT_QUESTION_UNICAST_ALLOWED 1
 #endif
 
+/**
+ * @def OPENTHREAD_CONFIG_MULTICAST_DNS_PERSIST_STATE_ON_POST_PROBE_CONFLICT
+ *
+ * Specifies the behavior of the mDNS module when a late conflict is detected. A late conflict occurs after a name has
+ * been successfully probed and claimed (post-probe). When enabled, the mDNS module will continue advertising/answering
+ * for the claimed name. The device essentially prioritizes the stability of the established advertisement. When
+ * disabled the mDNS module will transition the entry to the "conflict" state and stop answering/advertising for the
+ * name. Regardless of this configuration, the conflict callback is still invoked, informing other modules (such as the
+ * module that requested the registration) so they can decide on a higher-level resolution action.
+ *
+ * This configuration is enabled by default, especially in Thread use cases like the SRP Advertising Proxy. This is
+ * because post-probe conflicts are often transient or benign in these environments. Since the device (acting as
+ * the SRP Server) has already accepted an SRP registration from a remote Thread Node (SRP client), it is desirable for
+ * the mDNS advertisement to mirror the SRP registered service and maintain its discoverability.
+ */
+#ifndef OPENTHREAD_CONFIG_MULTICAST_DNS_PERSIST_STATE_ON_POST_PROBE_CONFLICT
+#define OPENTHREAD_CONFIG_MULTICAST_DNS_PERSIST_STATE_ON_POST_PROBE_CONFLICT 1
+#endif
+
 /**
  * @def OPENTHREAD_CONFIG_MULTICAST_DNS_VERBOSE_LOGGING_ENABLE
  *
diff --git a/src/core/net/mdns.cpp b/src/core/net/mdns.cpp
index 53da710d9..4b2290f20 100644
--- a/src/core/net/mdns.cpp
+++ b/src/core/net/mdns.cpp
@@ -1351,9 +1351,15 @@ void Core::Entry::SetStateToConflict(void)
     switch (GetState())
     {
     case kProbing:
-    case kRegistered:
         SetState(kConflict);
         break;
+
+    case kRegistered:
+#if !OPENTHREAD_CONFIG_MULTICAST_DNS_PERSIST_STATE_ON_POST_PROBE_CONFLICT
+        SetState(kConflict);
+#endif
+        break;
+
     case kConflict:
     case kRemoving:
         break;